Welcome to the 2026 UMG Artist Showcase, hosted by Sir Lucian Grainge - where the future of music pulls up first. | Universal Music Group

Cue the music! 🎶 We partnered with Coca-Cola to bring you 𝙏𝙝𝙚 𝘾𝙤𝙣𝙙𝙪𝙘𝙩𝙤𝙧 a global film featuring seven UMG artists collaborating to reimagine the iconic Queen track “A Kind of Magic.”✨ #CokeStudio #RealMagic cc: Universal Music Group for Brands | Universal Music Group

Universal Music Artists. Available now, exclusively for UMG artists and managers. | Universal Music Group

In 1969, the fictional cartoon band The Archies topped the Billboard Hot 100 with “Sugar, Sugar,” a studio-made bubblegum-pop track performed by real session musicians. The song spent four weeks at No. 1 and ended the decade as Billboard’s biggest hit, making it a rare case of an imaginary group outperforming real bands. Credit: Universal Music Group | History In Pictures