How Specsavers and Rick Astley never gave up on hearing test avoiders
How Specsavers and Rick Astley never gave up on hearing test avoi…
Jun 13, 2024
thedrum.com
Specsavers has partnered with Rick Astley to launch 'The Misheard Version' - an integrated campaign to raise awareness and reduce stigma around hearing loss. Rick has re-recorded his 80s hit 'Never Gonna Give You Up', using misheard lyrics such as 'never gonna run around with dessert spoons' and 'you wouldn't catch nits from any other guy'. Let's join the national conversation and think differently about our hearing. #TheMisheardVersion #HearingAwareness #RickAstley 🔊 🎶 🎧 | Roastbrief
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Specsavers has partnered with Rick Astley to launch 'The Misheard Ve…
1.1K viewsOct 25, 2023
FacebookRoastbrief
Specsavers elevated Rick Astley’s hit into a memorable campaign on hearing loss through misheard lyrics and our editor, Chloe Markowicz, is here to give a sneak peak on the creative thinking behind the work. And here’s where it gets even more exciting, you can still get your tickets to Most Contagious London on 28 November for an insider’s look at the bold ideas that drove this creative viral hearing test and many other top-tier campaigns. 🔗 Get your tickets to Most Contagious London: https://h
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Specsavers elevated Rick Astley’s hit into a memorable campaign o…
60 viewsOct 28, 2024
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Specsavers launches hearing loss awareness campaign with Rick Astley classic hit
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Specsavers launches hearing loss awareness campaign with Rick As…
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Specsavers’ Rick Astley misheard lyrics spot wins Audio & Radio Grand Prix
Specsavers’ Rick Astley misheard lyrics spot wins Audio & Radio Gr…
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adage.com
Specsavers: The Misheard Version (case study) • Ads of the World™ | Part of The Clio Network
Specsavers: The Misheard Version (case study) • Ads of the World™ …
Jun 13, 2024
adsoftheworld.com
Who noticed the wrong lyrics I sang in my post yesterday? I've been working with Specsavers, re-recording Never Gonna Give You Up, using some of the song's most misheard lyrics! ​ ​What lyrics do you always mishear?​ ad | Rick Astley
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