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How Pepsi Turned a Joke into an Iconic Rebrand | “Is Pepsi OK?” Campaign Breakdown
For years, “Is Pepsi OK?” was the punchline in the cola wars. But instead of hiding from it, Pepsi embraced it — making the line the centerpiece of a bold rebrand. This campaign combined: 🎬 Celebrity-filled ads. 🌍 Eco-friendly production and reduced plastic waste. 📱 Social media buzz through memes, TikToks, and influencer collabs ...
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