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WATCH: "D-Day for Iligan City's Destination Branding Workshop!" Today marks the grand finale of the 4-day Destination Branding Workshop organized by the Iligan City Tourism Office. This intensive workshop included a full day dedicated to site visits and ocular inspections, ensuring that our branding strategies are deeply rooted in the real beauty and potential of Iligan City. Four dynamic groups showcased their innovative branding and marketing strategies, including key elements like objectives,
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Panel 1: Destination Branding Theme: Identity, Uniqueness & Storytelling This discussion explores how individual islands and atolls are building distinct brands rooted in geography, environment, and culture | Maldives Islamic Bank (MIB)
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WATCH: “Elevating Iligan City’s Tourism: Marketing and Destination Branding Workshop” The City Tourism Office is spearheading a major initiative to revitalize Iligan City’s tourism through a 4-day Marketing and Destination Branding Workshop. This workshop is part of our efforts to develop a robust Tourism Destination and Marketing Plan. The goal is simple: rebrand Iligan City as a premier ecotourism destination in Mindanao, showcasing both our unique attractions and rich culture. Led by a season
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