Two days ago, Kind Snacks unveiled a new logo. It wasn’t a massive overhaul, just a refined mark. They fixed many of the issues with the original mark. Better legibility and brighter colors. Unfortunately, they didn’t add any memorability or story. Also, there isn’t a stand alone brand mark. Many of you reached out to me asking me to take a stab at a new mark for them. Here’s what I came up with. What do you think? . For the record, I think the new mark they created is a definite improvement and
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