Why "Free" Is the Most Expensive Word in Software
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YouTubeDefault Option
Why "Free" Is the Most Expensive Word in Software
A free trial that requires a credit card is not really a trial. It is a subscription with a delayed first charge. The legal name for this is negative-option billing. The default is yes. Doing nothing means you pay. In this episode: - How negative-option billing works, in plain English. - The 2020 ABCmouse settlement (FTC, $10M). - The 2023 FTC ...
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