Evolution of the Nike Logo From 1971 To 2024
3:53
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Evolution of the Nike Logo From 1971 To 2024
Discover the fascinating journey of the Nike logo in this video, tracing its evolution from the early days of "Blue Ribbon Sports" to the iconic swoosh that symbolizes athletic excellence worldwide. Learn how the original logo, a complex design featuring the letters "BRS," was transformed into the sleek and powerful swoosh in 1971, designed by ...
681 viewsSep 1, 2024
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Swoosh History
In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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