We Are Canadian: Joe Canada from the ‘I Am Canadian’ beer ad returns with patriotic video Montreal Times
We Are Canadian: Joe Canada from the ‘I Am Canadian’ beer ad returns with patriotic video Montreal Times
Mar 9, 2025
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Have you seen this iconic Canadian ad campaign turning 25 in the new year? The Molson ad "I Am Canadian," was launched in 2000, celebrating Canadian identity and pride. Featuring a passionate young speaker, it humorously highlights unique cultural elements, from hockey to politeness and immediately resonated with people across the country. At its peak it became a national anthem of sorts, fostering unity and reinforcing the notion of what it means to be Canadian.❤🇨🇦📷@molson | Centre for Newco
1:01
Have you seen this iconic Canadian ad campaign turning 25 in the new year? The Molson ad "I Am Canadian," was launched in 2000, celebrating Canadian identity and pride. Featuring a passionate young speaker, it humorously highlights unique cultural elements, from hockey to politeness and immediately resonated with people across the country. At its peak it became a national anthem of sorts, fostering unity and reinforcing the notion of what it means to be Canadian.❤🇨🇦📷@molson | Centre for Newco
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