Controversial Dove ad a ‘lesson’ for marketers
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Controversial Dove ad a ‘lesson’ for marketers
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Outcry over Dove's controversial ad
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Outcry over Dove's controversial ad
Oct 9, 2017
CNN
0:31
In Dove's Super Bowl 60 ad, girls march to their own beat…literally. The brand is returning to the Big Game with a 30-second spot encouraging joy and confidence at a time when half of girls quit sports by age 14 due to low body confidence. For the third consecutive year, Dove uses its platform to show what happens when we support girls to focus on what their bodies can do, not how they look. Airing during the second quarter, the campaign reminds every girl that her joy and confidence are louder
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Oct 9, 2017
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