Microsoft for Startups unlocks $1 billion in sales opportunities for B2B startups; adds GitHub and Microsoft Power Platform
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Feb 13, 2020
Microsoft BlogsCharlotte Yarkoni
In the '11 Startups of 100 Startups, 100 Stories' series, Wholesaller founder Prayash Meher shares insights on the size of the Indian B2B market. He is the co-founder of Wholesaller, one of the fastest-growing and most technologically advanced online trade portals in Indian eCommerce. It is centred on the B2B sector and features a more enigmatic, business-oriented model. Follow @whatsyourstartup and @indianstartupnews for the complete series of 100 Startups, 100 Stories. #b2b #retail #startup #b
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B2B startups have it all wrong...The key to my success has nothing to do with running ads, hardcore marketing campaigns, community building, money-back guarantees, or freemium products/services. In my experience, none of these work as well as they used to. Now, what I see working for B2B SaaS companies starting out is to have a FREE offering. Not a freemium offering, but a TRULY FREE offering.Giving away a quality product/service to your audience is cheaper than ad spend and marketing campaigns,
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