How Amul Created the Longest Running Ad Campaign in History (58 Years, 3000+ Ads, 1% Budget)
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How Amul Created the Longest Running Ad Campaign in History (58 Years, 3000+ Ads, 1% Budget)
For 58 years, the Amul Girl has reacted to every major event in India. This is the world’s longest-running outdoor advertising campaign. From the 1966 Mumbai billboards to today’s viral social media creatives. The unbelievable part? Amul spends only about 1% of revenue on advertising, while most brands spend 8–15%. In this breakdown, you ...
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