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Working on wellbeing: How Holland & Barrett focuses on what …
FEATURE 20 February 2024. Working on wellbeing: How Holland & Barrett focuses on what customers want. x Sponsored content on Research Live and in Impact magazine is editorially independent. Find out more about advertising and sponsorship.. Katie McQuater. Features Impact People Retail Trends
Kantar Public changes name to Verian | News | Research Live
Nov 9, 2023 · UK – Government and public sector research and communications firm Kantar Public has rebranded as Verian with immediate effect. In its announcement, Verian said that its rebrand will affect all operating markets across Europe, Asia-Pacific and the US.
Crystal clear: What is crystallisation and why should I use it?
May 2, 2023 · Hannah Griffin-James shares perspectives on how researchers can use crystallisation to uncover multiple aspects of reality and experience. Crystallisation is a tool to establish the quality of research by combining unlimited methods to form a crystal structure.
How can researchers get the most out of AI? | Feature
Jan 23, 2024 · Asking the right questions, keeping the person at the centre, and training AI in insight are key in applying AI in research, according to speakers at last week’s AI: Powering up consumer insights conference, held virtually by the Market Research Society.Research Live rounds up a few highlights from the day.. AI, particularly generative AI, …
NielsenIQ rebrands to NIQ | News | Research Live
Mar 2, 2023 · Consumer intelligence company NielsenIQ has changed its name to NIQ amid a rebrand of the company and wider changes across the firm.
Schlesinger Group rebrands to Sago | News | Research Live
Mar 6, 2023 · US – Research and data company Schlesinger Group has changed its name to Sago. As well as adopting its new name, Sago has also announced a new visual identity, website and positioning.
Barbie: Understanding a cultural icon | Opinion | Research Live
Jul 20, 2023 · With a major new film coming out on Friday 21st July, Barbie’s stock has rarely been higher. Julian Adams examines Barbie’s ascent and role in society.
BMG Research moves into London office | News | Research Live
May 23, 2022 · UK – Birmingham-based research agency BMG Research has opened a new London office following the closure of its old base in the city during the pandemic.
Tips on triangulation: A strategy to generate insights
Jan 26, 2023 · In our series on how insight alchemy can produce deeper insight, Dr Marie-Claude Gervais, Director at The Foundation and a member of the MRS Main Board, explores how to triangulate data, perspectives, and methodologies to access a golden seam of insight.