LiveRamp & Criteo Collaborate to Propel First-Party Data …
Nov 12, 2024 · LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo.Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the UK’s leading health and beauty retailer.
Bing Introduces AI-Powered Overviews; Microsoft to Pay …
Oct 2, 2024 · Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing Following Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews.
Channel Factory Strengthens US Leadership Team With Four New …
Apr 20, 2023 · Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team.The appointments signal its commitment to expanding its position as a top player in the industry and remaining the leader in the brand suitability space.
Predictions 2024: Contextual Advertising - ExchangeWire.com
Dec 14, 2023 · In the first of our Predictions series, we take a look at contextual advertising.Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled by increasing privacy concerns and technological advancements. As we enter an ad tech era that will undoubtedly be defined as post-cookie ...
The Stack: Latest Ad Tech Deals and Acquisitions
Aug 2, 2024 · Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights partners, the sports giant renewed deals with Disney and Amazon, as well as striking a new partnership with NBCUniversal. In the events space, Hyve acquired POSSIBLE, the marketing trade association powered by MMA Global.
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.
The Current Retail Media Landscape - ExchangeWire.com
May 11, 2023 · Dominating the UK: Tesco. The UK’s largest retailer has spent the last few years asserting a dominant position in the retail media space. Having launched the Tesco Media & Insight Platform during the tail end of the Covid-19 pandemic, the supermarket quickly accrued a user base of over 450 of the UK’s leading CPG brands and offers an average ROAS of £6.60 for multichannel campaigns.
Rafael Aquino on Improving Trust in Data Ownership, …
Nov 7, 2024 · In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how we can truly build a privacy ...
Predictions 2024: OOH & DOOH - ExchangeWire.com
Dec 21, 2023 · In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to the forefront of media minds?
Retail Media Hub - ExchangeWire.com
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement?