Dial Into ROI: A Guide To Offline Attribution & Call Tracking
Dec 6, 2024 · Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships.However, the difficulty lies in effectively linking these positive outcomes to marketing efforts, particularly when it comes to …
Demand Gen Report - The Latest B2B Marketing News & Trends
Dec 4, 2012 · Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
B2B Marketing Exchange West 2025: The Latest News on Sessions, …
Nov 12, 2024 · Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in Scottsdale, Arizona from Feb. 24 to 26, and the team’s …
Informa & TechTarget Debut As Informa TechTarget - Demand …
Dec 3, 2024 · Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget.Through the unification, the company seeks to bring together insights, expertise, audience scale, intent data, specialist content and go-to-market (GTM) services for B2B technology vendors.
Bigger Budgets, Realistic Expectations: The New Normal For B2B ...
Dec 11, 2024 · AI & Automation Fuel Budget Increases. More than half (53%) of marketers who saw budget increases attributed the increases to AI and automation investments, with 71% of respondents who embraced AI strategies reporting a moderate to significant rise in budget allocations. Thomas noted that as AI-driven campaigns performed well and generated more funding, it created a snowball effect: Better ...
45% Of Marketers View Demand Generation As Strategic Growth …
Oct 24, 2024 · Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report focused on the strategies and tactics working in B2B demand generation, as well as what separates higher-performing teams from their lower-performing counterparts.
Businesses Set To Increase Software Spending In 2025, Despite …
Nov 27, 2024 · More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “ 2025 Tech Trends Report ” — fielded by B2B software and services reviews platform Capterra — more than half of businesses with regretful software purchases describe …
What’s Working In Demand Generation In 2024 - Demand Gen …
Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a deep breath and channel your inner da Vinci, Michelangelo or Botticelli: The ABM & Content Renaissance is upon us. According to the “2024 Demand Generation Benchmark Survey,” 57% of respondents plan to allocate more budget to ABM initiatives throughout the […]
Blending Brand & Demand To Increase Advertising Effectiveness
Nearly all of the buyer’s journey is spent with marketing materials — not sales reps. With 83% of buyers conducting their research without assistance from sales reps, the onus is on marketers to figure out how to move the needle for buyers. In fact, a recent study by the Harvard Business Review found that 80% […]
Gong Unveils New AI Tools To Help Drive Revenue Outcomes
Nov 22, 2024 · Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.. Specifically, the company introduced: AI Brief, which reportedly allows users to choose from predefined templates or create custom templates based on account and deal history; and