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Virgin Media Television Bags KFC as Sponsor of Autumn Rugby Internationals. November 8, 2024. Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland. Contact us: [email protected].
Heineken Launches Biggest Ever Ad Campaign to Promote its …
January 12, 2024. With the Irish non-alcoholic beer market continuing to grow, Heineken Ireland has launched its biggest ever campaign to promote its Heineken 0.0% brand. (Video: HERE) The new campaign, which features three-time World F1 Champion Max Verstappen, has a core message that consumers should never drive if they have been drinking ...
New Research Sheds a Light on the Effectiveness of Bus Advertising
March 5, 2021. New research carried out by Exterion Media demonstrates the effectiveness of bus advertising in generating significant responses from consumers. Called “Thinking Outside the Bus”, the research is a collaboration between Exterion Media Ireland and Exterion Media Northern Ireland. The research examined the link between the ...
New Škoda Campaign from Boys+Girls Features Funny Irish …
January 5, 2024. Boys + Girls has created a new playful campaign for Škoda that prompts people to explore Ireland’s most colourfully named places. With the Škoda brand relaunching a new global positioning called ‘Let’s Explore’, the campaign includes an audio ad and a microsite. The lighthearted audio ad takes the audience on a giggle ...
Exterion Media in Ireland and NI Rebrands as Global
January 10, 2022. Exterion Media in Ireland and Northern Ireland has re-branded as Global. Global is one of the largest media and entertainment companies in Europe and acquired Exterion Media in 2018 but the Irish operations continued to trade under the well-known Exterion brand. Since the 2018 acquisition, Global has grown its outdoor ...
Sky Media is Upfront About Future Developments | AdWorld.ie
October 28, 2022. Malcolm Murray, Sales Director of Sky Media. Sky Media hosted its annual Upfronts event this week with a number of key speakers, including Orlaith Ryan, chief commercial officer and Malcolm Murray, sales director, Sky Media, discussing recent business developments and outlining plans and opportunities for 2023.
TBWA Pours a Cup of Comfort with New Campaign for Barry’s Tea
September 27, 2024. Barry’s Tea has launched a new advertising campaign that taps into the emotional connection Irish people feel towards the brand and how the brand has become “a symbol of comfort, community and Irish identity and synonymous with the feeling of home.”. Created by TBWA\Ireland in collaboration with research agency ...
KICK Rolls Out Recruitment Campaign for Irish Air Corps
September 27, 2024. Building on the success of its “Be More” recruitment campaign for the Irish Defence Forces, KICK has launched its third campaign, this time for the Irish Air Corps. Called ‘The Crew’, the campaign portrays the camaraderie, unity, and sense of purpose that define a career in the Air Corps.
Pluto Launches Powerful Campaign for Breast Cancer Ireland
October 11, 2024. Pluto the Agency has launched a new campaign for Breast Cancer Ireland to mark Breast Cancer Awareness Month. Called “This is a Sign”, the campaign includes OOH, digital, experiential on street activations and some guerilla marketing is aimed at driving awareness around the eight signs and symptoms of the disease. OOH ...
Publicis Rolls Out Latest Iteration of Playtime Campaign for Virgin ...
Feb 9, 2024 · Publicis Dublin has rolled out the second iteration of the “It’s Playtime” campaign for Virgin Media. Building on last year’s ‘Toys’ creative, the campaign celebrates how Virgin Media “empowers its customers to unleash their play, in whatever way they choose.”. The new campaign is currently running across AV, OOH, digital and ...