The Esso Tiger: Roaring Through History - Garage Art™
Feb 29, 2020 · Esso, known for its distinctive red and white “Esso” logo and the iconic Esso Tiger, holds a significant place in the history of the global gasoline industry. The Esso Tiger, emblazoned on countless signs and marketing materials, became synonymous with the brand’s identity.
Esso Brand Campaign Focus: Put A Tiger In Your Tank
The “Put a Tiger in Your Tank” campaign was an iconic advertising slogan used by Esso (now owned by ExxonMobil) in the 1960s. The campaign featured a series of commercials and print advertisements depicting a tiger symbolising energy, power, and performance, with the message that using Esso fuel would provide consumers with added power and ...
Our History - Memories and Milestones | Exxon and Mobil
The tiger surfaced again in the 1950’s, when Esso started using it to represent quality and power. In 1959, the tiger rose to fame in the U.S. when an advertising copywriter coined the now famous phrase, “Put a tiger in your tank.”
The Exxon Cartoon Tiger – Macy Makes Magic
Oct 13, 2020 · In the early 1990s, after the Exxon Valdez oil spill, Exxon changed the appearance of its cartoon tiger, making it “more endearing, warm, and friendly.” In the words of Exxon’s principal artist, “Today’s tiger is now cast in a more humanitarian role.
Icon of Americana The Esso Tiger The Story | Garage Art™
Oct 15, 2023 · With its bold colors, fierce expression, and memorable slogan, “Put a Tiger in Your Tank,” the Esso Tiger has become a beloved symbol of a bygone era. While gas stations have evolved over the years, the Esso Tiger remains an iconic …
Esso's "Put a Tiger in Your Tank" Iconic Advertising Campaign
Sep 1, 2022 · At the heart of Esso's "Put a Tiger in Your Tank" campaign was a simple yet evocative slogan that instantly captured the public's imagination. The tiger, a symbol of strength and agility, was a brilliant metaphor for the power and …
What happened to the Esso Tiger? - Car Talk Community
Jun 3, 2021 · One of the sticking points in the lawsuit – the one that went to the Supreme Court – was that Exxon had been using a tiger for decades. They started using it less than 10 years after Kellogg’s started using theirs.
Esso Tiger Statues | RoadsideArchitecture.com
These fiberglass Tigers in Mount Ephraim were located at an Exxon gas station in Deptford, NJ before being moving here in the 1990s. The upright tiger is an example of the statues that were mass-produced for Esso in the 1960s or early 1970s.
Iconic Ads: Esso – Put a Tiger In Your Tank - Point of View
Dec 20, 2021 · In the 1980s, professional cameramen shot a live-action tiger. There’s been no change since then in the Exxon Tiger’s mission: to show the power and strength of Exxon products by racing up mountains and along beaches.
The Tiger — Bunk History
Feb 21, 2018 · Humble Oil and Refining was based in Humble, Texas. It was anything but humble. It became Enco, then Esso, then Exxon, and then Exxon-Mobil, which now runs your life and determines your desires, feelings and political inclinations, whether or not you choose to accept it. And, they still use the Tiger. Put a Tiger in Your Tank.
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