Digital Marketing News: Marketing Technology
Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
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While AI technology continues to gain traction in retail, many consumers remain unconvinced of its benefits with 53% of respondents viewing the use of AI-driven personalisation as having no impact on their overall shopping experience, recent research by Zoho survey has revealed.
Brands are wasting $600m+ in ad spend during the holiday season
Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and …
Brands gear up for martech upgrades next year
Nov 28, 2024 · Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in …
Study finds 7 in 10 organisations now use martech and gen AI
Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University.. The study, supported by Deloitte, found 75% of marketers are now utilising these tools.
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
Aug 21, 2024 · ICYMI: The creator economy is projected to reach a value of over $500B by 2030.. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to optimise your strategy and budget.. Plus, catch Later’s head of strategy, Lyle Stevens, at DMWF on September 26 at 11:30 am EDT to hear even more about …
Marketing Archives - Marketing Tech News
Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.
Advertising will not crumble as new tools are in the mix
Feb 16, 2024 · As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their …
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
70% of senior marketers support Google's decision to retain third …
Dec 3, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue ...