CEO interview: The rise and rise of energy drink Celsius
Mar 28, 2024 · Energy drink Celsius has seen sales rocket over the last few years - and it's on a trajectory for further growth. From gaining loyal consumers to international expansion plans, CEO John Fieldly reveals the brand’s secrets to success.
Beverage Industry, Beverage Equipment, Drink Industry, Beverage …
5 days ago · Daily news on beverage industry and beverage equipment. Free access to news on drink industry, beverage packaging and beverage processing
Primo Water and BlueTriton merge: focus on bottled water, refill …
Jun 17, 2024 · BlueTriton Brands was created in 2021 when Nestlé sold its Nestlé Waters North America division to One Rock Capital Partners and Metropoulos & Co for $4.3bn. It has more than 7,000 employees across the US and Canada. Its brands include Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Origin, Saratoga, AC+ION, Pure Life, B'EAU and Splash Refresher.
Liquid Death's marketing and brand building strategy
Jun 19, 2024 · Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily and explains how he's built his beverage brand.
Why BrewDog is winding down its ‘carbon negative’ claim
Jul 18, 2024 · “We were proud to be the first carbon-negative beer company,” says BrewDog in this year’s sustainability report.“We got there through a relentless focus on reducing emissions in every part of our business, and then offsetting the rest by purchasing high quality carbon credits.
Marketing alcohol-free drinks responsibly: Portman Group guidance
Jan 18, 2024 · Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol for children or those at risk from harmful drinking. So the UK’s Portman Group has set out its first-of-its-kind guidelines on how to ...
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Energy drink Celsius teams up with PepsiCo, Suntory for …
Jan 24, 2024 · PepsiCo’s $550m investment in Celsius in 2022 gave it an 8.5% ownership share in the company, with a long-term strategic distribution arrangement seeing the beverage and snack giant take on US distribution.. PepsiCo’s powerful DSD (direct story delivery) platform was a key attraction for Celsius: giving it ‘transformational opportunity to gain immediate scale and accelerate market share’.
The world’s most valuable beer brands - beveragedaily.com
Jun 13, 2024 · Corona has overtaken Budweiser to become the world’s most valuable beer brand. In 2023, Kantar identified the brand as the fastest-growing brand by value; and over the past 12 months, Corona has lived up to those expectations.
Diageo and ecoSPIRITS take reusable glass packaging partnership …
Dec 15, 2023 · From cruise lines to casinos. Over the past year, the company has made a series of significant steps forward. In May, it closed a $10m Series A fundraise led by New York circular economy investment firm, Closed Loop Partners: which is being used to help the company scale up its hardware, software and Internet-of-Things (IoT) research and development program.