The big 5 for 2025: forces impacting media and tech
Dec 5, 2024 · Advertising; Featured Post; Innovation; Perspectives; Policy; The big 5 for 2025: forces impacting media and tech From antitrust efforts to political pressure, an evolving …
AI can produce content. But can it tell a good story?
Nov 19, 2024 · Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, …
Technology innovations drive 2024 media trends
May 7, 2024 · New technologies will be critical to the media landscape in 2024, converging with trends towards immersive, personalized experiences and the increased impact of the creator …
Engaging young audiences: top trends and tactics
Aug 8, 2024 · In terms of news media, as Nic Newman – the lead author of the Digital News Report – notes, younger audiences are “much less likely to use traditional sources such as TV …
4 Improved monetization paths for publishers in 2025
Dec 16, 2024 · In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, continued identifier loss, …
Digital Content Next (DCN)
Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with …
Streaming and advertising: A classic tale—with a twist
Dec 19, 2024 · The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as
Trust in news varies by source and demographics
Aug 13, 2024 · Participants in the Pew Research study expressed these preferences: More variety: Americans enjoy local news on a multitude of topics. About two out of three follow …
Does Generative AI aid or homogenize human creativity?
Jul 23, 2024 · Usage and creativity. In the two generative AI conditions, 88.4% of participants used AI to generate an initial story idea. In the “Human with one Gen AI idea” group, 82 out of …
Audience trust: journalists vs independent creators
Dec 17, 2024 · Audience trust: journalists vs independent creators Today’s audiences, particularly younger ones, trust “creators” more than traditional news sources.