4 days ago · Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series. NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on ...

4 days ago · Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long ...

4 days ago · Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected...

5 days ago · Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services.. The deal announced Monday spans multiple years, effective ...

5 days ago · But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for press releases and other reporting in ...

4 days ago · Paramount has also agreed to license Nielsen services including advance audiences, big data + panel measurement, ad-supported streaming platform ratings, Nielsen ONE ads for connected television ...

4 days ago · Paramount Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership includes measurement for all Paramount platforms: national and ...

4 days ago · Along with the new agreement, Nielsen also released new viewing data for Paramount. In terms of sports, the data showed that CBS’s broadcast of the AFC Championship Game on Jan.26 averaged 57.7 million viewers, setting the all-time record for the AFC and the largest overall NFL conference championship in 15 years.

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

Dec 20, 2024 · Paramount has been relying on data from VideoAmp, one of a growing number of rivals to Nielsen, to help advertisers track the number of people who watch programming across Paramount’s portfolio...