Feb 29, 2020 · Esso, known for its distinctive red and white “Esso” logo and the iconic Esso Tiger, holds a significant place in the history of the global gasoline industry. The Esso Tiger, emblazoned on countless signs and marketing materials, became synonymous with the brand’s identity.

Put a tiger in your tank Do you remember the ESSO drive to sell petrol with this campaign, not only were petrol stations covered with tiger pictures & inflated Tigers but people drove round with a tiger tail hanging from their petrol caps.

The “Put a Tiger in Your Tank” campaign was an iconic advertising slogan used by Esso (now owned by ExxonMobil) in the 1960s. The campaign featured a series of commercials and print advertisements depicting a tiger symbolising energy, power, and performance, with the message that using Esso fuel would provide consumers with added power and ...

The tiger surfaced again in the 1950’s, when Esso started using it to represent quality and power. In 1959, the tiger rose to fame in the U.S. when an advertising copywriter coined the now famous phrase, “Put a tiger in your tank.”

Sep 1, 2022 · At the heart of Esso's "Put a Tiger in Your Tank" campaign was a simple yet evocative slogan that instantly captured the public's imagination. The tiger, a symbol of strength and agility, was a brilliant metaphor for the power and …

Dec 20, 2021 · In the 1980s, professional cameramen shot a live-action tiger. There’s been no change since then in the Exxon Tiger’s mission: to show the power and strength of Exxon products by racing up mountains and along beaches.

Apr 12, 2007 · In 1982, Exxon featured the live tiger in USA, and it is also seen as a moving car that turns into a racing tiger in TVCs. Among the most talk about promotion campaign that Esso has done worldwide is having car owners tying a fake tiger tails to …

Oct 13, 2020 · In the early 1990s, after the Exxon Valdez oil spill, Exxon changed the appearance of its cartoon tiger, making it “more endearing, warm, and friendly.” In the words of Exxon’s principal artist, “Today’s tiger is now cast in a more humanitarian role.

Exxon, Enco and Esso commercials worldwide created during the "Put a Tiger in Your Tank" campaign.

When Esso changed its name to Exxon in 1972, the tiger was recalled into active duty, claiming "We're changing our name, but not our stripes!" He has been a very visible presence in Exxon's advertising every since. This eight-inch plastic bank features the original, friendly Humble Oil tiger, standing upright and holding out his right hand.