The White Lotus’ will soon put a new group of tourists in danger in Thailand, so how long will this season be?

The lavish setting and wanderlust spirit call for equally indulgent travel accessories, and with that in mind, The White Lotus is partnering with luggage brand Away to unveil a limited edition collection,

I believe there was more than a 20% increase in visitors in Hawaii and Sicily, based on seasons one and two,” says Chompu Marusachot, director of the Thailand Tourism Authority’s New York office. “I can only hope that the momentum will be the same from Thailand.

Away's newest limited-edition collection, launching globally Feb. 11, is a collaboration between the popular luggage brand and Warner Bros. Discovery Global Consumer Products. Using textures, colors and design details inspired by the hit show, each piece in this collection embodies the spirit of "The White Lotus."

The collection reimagines several of Away’s bestselling styles with raffia-inspired textures and a lotus flower print inspired by the hit show’s upcoming third season.

Brands and retailers are releasing collaborations inspired by the world of "The White Lotus," where resort-casual is the dress code and intrigue is the mood.

The HBO original series The White Lotus has amassed a giant viewerbase ever since its first season premiere back in 2021. From star-studded casts to the plot’s ongoing twists and turns, the premise of the show reels you in deeper and deeper with each episode.