News

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
CNN launching new streaming service, three years after failed venture
The announcement comes roughly three years after CNN’s parent company, Warner Bros. Discovery, scrapped its previous ...
Longview News-Journal2h
Streaming service Max now HBO Max — again
The streaming service was initially called HBO Max when it was launched in 2020. HBO was stripped from the name in 2023. At the time WBD Chief Executive David Zaslav said the name change was aimed at ...
Soap Central on MSN4h
‘How many times has HBO changed their name..?’: Netizens poke fun as Max rebrands back to HBO Max
Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past ...
The Columbian4h
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history. The company announced Wednesday that the ...
‘Max’ rebranding back to ‘HBO Max’
Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched ...
Adweek on MSN5h
CNN to Launch New Streaming Product and Standalone Weather App
CNN has been leading and innovating in video-led journalism since its inception, and the expansion of our subscription ...
5 of the biggest streaming announcements from Warner Bros. Discovery Upfront 2025, from HBO Max shows to the new Superman trailer
A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.
The Desk on MSN6h
CNN All Access subscription tier to include streaming app
Warner Bros Discovery’s (WBD) cable network CNN says it will launch a new streaming app that will be instantly available to ...
Adweek on MSN6h
Warner Bros. Discovery Gives Upfront HBO Max Prestige
Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...
The Desk on MSN6h
WBD hits “undo” button on Max, will restore HBO Max name
The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...