Discovery-owned streamer formerly known as HBO Max, and currently known as just Max, is changing its name to … HBO Max. No, ...

The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Chris Cillizza is lashing out at the top executive of Warner Brothers Discovery following the sudden 180 on the name of its ...

The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...

“Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

The new unscripted show will see former "Bachelor" and "Bachelorette" contestants, who (hopefully) have skills in interior design and home renovation, returning to compete in design challenges on the ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...