The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

Discovery-owned streamer formerly known as HBO Max, and currently known as just Max, is changing its name to … HBO Max. No, ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

Warner Bros Discovery rebrands Max to HBO Max, blending serious strategy with humour and Friends memes during event.

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Chris Cillizza is lashing out at the top executive of Warner Brothers Discovery following the sudden 180 on the name of its ...

The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...

“Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, ...

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted in 2020.

Warner Bros Discovery is bringing back the iconic HBO name to its streaming platform, rebranding Max as HBO Max this summer.