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Warner Bros. Discovery marketing chief Shauna Spenley says she and her colleagues will be tuning in more avidly than ever to ...
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...
Warner Bros. Discovery has unveiled a new slate of cable originals hosted by the likes of Octavia Spencer, Jennifer Love ...
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Adweek on MSNWBD Unveils New Ad Targeting Tools Ahead of UpfrontWarner Bros. Discovery unveils new ad tech ahead of upfront as its NEO and DemoDirect look to connect brands, audiences, and ...
The streaming segment, formerly known as direct-to-consumer, saw the addition of 5.3M subscribers, which brought WBD's total ...
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Max's messaging to users on password sharing will get "more assertive" starting later in 2025, Warner Bros. Discovery exec JB ...
Warner Bros. Discovery's forward prospects have reached a crossroads for investors. Click here to read an analysis of WBD ...
We’re not quite there yet, but it sure feels imminent.
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...
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