Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

We’re not quite there yet, but it sure feels imminent.

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

Warner Bros. Discovery sees unexpected success with A Minecraft Movie and Sinners, boosting profits. Read here for an ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.