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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...
Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...
Warner Bros Discovery is moving towards a potential breakup, CNBC reported on Thursday, as media companies explore options ...
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...
The company missed first-quarter revenue estimates and posted a larger-than-expected loss due to a sluggish box office ...
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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