Google DeepMind is assembling a new team of artificial intelligence researchers to develop “world models” that can simulate physical environments. The initiative will be led by Tim Brooks, a former co-lead for OpenAI’s Sora project who joined DeepMind in October to work on Google’s video generation and world simulators.

The new team will build upon the work of Google’s existing Gemini, Veo, and Genie teams, aiming to address key challenges.

Google is forming a new team to build AI models capable of accurately simulating the physical world. The effort will be led by Tim Brooks, a former co-lead on OpenAI's video generator, Sora. Brooks joined Google's AI research lab,

DeepMind’s Genie puts the company at the forefront of world model development, but it faces a number of competitors in this area, such as World Labs Technologies Inc ., a startup created by the renowned AI researcher Fei-Fei Lee, as well Odyssey Systems Inc. and Decart.AI Inc.

Google is forming a new team to work on AI models that can simulate the physical world. Tim Brooks — one of the co-leads on OpenAI’s video generator, Sora, who left for Google’s AI research lab, Google DeepMind,