The Pop-Tarts Bowl captivated the college football scene last season by introducing an edible mascot. A year later, the ...

In an era of college football where bowl sponsors are constantly looking to up the antics, a functional toaster trophy is a ...

The 2024 Pop-Tarts Bowl unveiled a new trophy on Monday, and a new parody commercial has followed the toasty revelation. The ...

Tarts Bowl continues to find new ways to bring excitement to college football's bowl season. The bowl's latest innovation? A ...

The Pop-Tarts Bowl has added a new exciting feature to its trophy: a working toaster. The announcement was made through a ...

According to the Pop-Tart Bowl website, the game continued to be successful after moving to Orlando in 2001, with several ...

After a memorable post-game celebration last year, Pop-Tarts is upping its game for the 2024 Pop-Tarts Bowl in Orlando.

Players aren't only playing for a trophy but the chance to feast on an edible mascot. The winner between Iowa State and Miami ...

As the Miami Hurricanes and Iowa State Cyclones prepare to go head-to-head in the annual Pop-Tarts Bowl Dec. 28, they’ll be ...

Last year, the Pop-Tars Bowl "cooked" its own mascot and fed it to the winning team, which probably felt like a fever dream ...

According to a press release, Pop-Tarts & GE have accepted this year’s challenge and delivered an epic solution. Pop-Tarts ...

When it comes to marketing, nobody does it better during the college football bowl season than the Pop-Tarts Bowl. After ...