The pending settlement has placed major athletics on the hook for at least $20.5 million in annual payments to players, and ...

"LSU can, and should, be better. As Kelly himself said after closing out the regular season with a somewhat redemptive win ...

Kelly offered to personally match all NIL donations made to the Tiger Athletic Foundation’s Excellence Fund from Dec. 13 to ...

Sports Business Journal’s Intercollegiate Athletics Forum in Las Vegas offered a slew of perspectives on the present and ...

LSU Tigers head coach Brian Kelly did not leave Notre Dame two years ago to put up subpar seasons in which his team isn't in ...

LSU football head coach Brian Kelly made waves on Friday when LSU announced that Kelly would match donations to LSU's NIL ...

LSU coach Brian Kelly and wife Paqui have announced the “Kelly Family Million Dollar Match Challenge,” committing to match ...

LSU coach Brian Kelly is putting his money where his mouth is after a disappointing season on the field. Kelly announced Friday that he and his wife Paqui will match all donations to the school’s NIL ...

Brian Kelly is matching all contributions to LSU's NIL collective, up to $1 million, with a gift to the school's foundation. Would expect coaches contributing a portion of their salary to ...

LSU head coach Brian Kelly is willing to part with his own money if it means a boost to the school's NIL efforts. Nick Schultz of On3 Sports reported ...

Jackson State and South Carolina State clash in the Celebration Bowl, reigniting a budding rivalry with high stakes on the ...

For every dollar of public support to NIL via the Bayou Traditions Football Fund today through Feb. 5, 2025, the Kelly family ...