The college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in an ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech with influential booster Cody Campbell is trying to do what Oregon did with Nike founder Phil Knight, and spend ...

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...

Texas A&M volleyball earned multiple preseason honors from the SEC, including being No. 3 in the coaches' poll.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

Baylor will take part in the first day of Big 12 Media Days on Tuesday at The Star in Frisco. Here are five burning questions ...