The college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in an ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech with influential booster Cody Campbell is trying to do what Oregon did with Nike founder Phil Knight, and spend ...

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Texas A&M volleyball earned multiple preseason honors from the SEC, including being No. 3 in the coaches' poll.

BYU coach Kalani Sitake is not directly addressing the status of Jake Retzlaff amid reports that the quarterback is ...

Big 12 Commissioner Brett Yormark is doubling down on his preference for staying with only five automatic qualifiers if the ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

With college football season quickly approaching, some of the sport’s key figures are making their way to North Texas for Big ...

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...