Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The college football power conferences are in an arms race, and LSU coach Brian Kelly said earlier this offseason that, in an ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a ...

Texas Tech has made national news recently with the commitment of top-10 talent Felix Ojo. The commitment made a splash, and the story of his revenue-sharing co ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

On the heels of watching four-star 2026 prospect Jamarion Carlton become a priority recruit for Texas Tech and Baylor after ...

Five-star Texas Tech commit Felix Ojo's agent reveals that other NIL packages began to dip in light of the House settlement.

Texas Tech's spending habits have reached an all-time high. The Red Raiders reportedly spent more than $10 million on 17 new players in the winter transfer portal window. However, the class isn't ...