Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...

The rapid development of technology and the shift in public consumer psychology have promoted an increasing number of product features. For example, one can also use mobile phones to take photos and ...

Our objective was to elevate Changan's brand presence and ensure that Changan remained at the forefront of consumers' minds. Instead of traditional features-centric strategies, we aimed to forge ...

The automotive industry introduces a sizable number of new automobile products annually. The naming of new products may have significant impact on their market performance. An effective brand name can ...

The development of information and communication technologies (ICTs) and their ongoing integration into people's lives are shaping the evolution of qualitative research. Techniques leveraging digital ...

Although the literature on upselling has investigated different aspects of inducing upselling, there are limited discussions of the effect of past transactions on customers' acceptance of upsells.

Key driver analysis (statistically inferred importance analysis) is commonly implemented to understand what customer satisfaction attributes are most important in driving overall customer satisfaction ...

To assess the quality of survey questions, different methods and indicators have been proposed. In survey-based market and social science research, several pretesting methods exist, including ...