Examines the state of marketing effectiveness in APAC through the lens of the Pace Principle, WARC’s landmark Asian effectiveness study.

Provides an overview of the key datapoints that advertisers need to know about Netflix, spanning investment, consumption and performance insights.

As consumer demand in China remains weak because of uncertainty in the economy, slow income growth, high youth unemployment and falling house prices, there are signs that the Chinese government will ...

Lay’s, Gatorade, Quaker and Tostitos are four major PepsiCo brands that will be “restaged” during 2026, as the snack foods business looks to respond to consumer concerns around wellness and ...

Latest data from the AA/WARC Expenditure Report shows that total UK ad spend rose 11.4% in Q3 2025 to £12.5bn, gaining in momentum as the year progressed. For the year 2025 to date, ad spend was up ...

Although many factors can play a part in advertising effectiveness (Hollis, 1995), this paper examines the dimensions underlying spokes-character likability. This study uses a qualitative method to ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.