The NBA appears to have mended a rift with the Chinese government after announcing it will play two preseason games in the Chinese territory of Macau next year – a development that suggests the league ...

Influencer marketing is expected to boom in the next four years to become a $52bn industry, even as questions remain about how to measure, attribute and regulate it. But there are tools that will ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Determining the right premium for a given insurance policy is one of the most important challenges for insurers. Dealing with this challenge involves putting research into practice by exploiting ...

Global strategies, campaign updates and trends in sustainable behaviour change. Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by ...

Our strategic objective was to elevate brand awareness for kids aged 5 to 12 while simultaneously captivating the attention of parents by integrating elements from the 90s pinball era into ...

The rapid development of technology and the shift in public consumer psychology have promoted an increasing number of product features. For example, one can also use mobile phones to take photos and ...

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

In Saudi Arabia, the energy drink market is fiercely competitive, with established players such as Code, Redbull, W1, and Bison dominating the majority of the market share. Despite being relatively ...

Our objective was to elevate Changan's brand presence and ensure that Changan remained at the forefront of consumers' minds. Instead of traditional features-centric strategies, we aimed to forge ...