In 2021, PwC launched its first study into the role of the chief data officer (CDO)—a position we defined based on seniority, role in the organization, and scope of work, rather than just job title.

Almost every business today faces major strategic challenges. The path to creating value is seldom clear. In an ongoing global survey of senior executives conducted by Strategy&, PwC’s strategy ...

How do companies innovate? Look at Google Inc., widely admired as a great innovator. The company offers toys in the lobby, beanbag chairs, game rooms, and time for employees to work on ideas of their ...

When the Harvard Business Review (HBR) published “IT Doesn’t Matter” in May 2003, the point was to start an argument, or, as they say in the more genteel world of academia, a debate. The provocative ...

A version of this article appeared in the Spring 2017 issue of strategy+business. “Everything went quiet.” That’s how one manager described the workplace immediately after his company announced a ...

Digitally enabled ecosystems are a vital part of the modern business landscape. They open the door to new customers and markets, and broaden and enhance a firm’s value proposition through the seamless ...

In Bangalore, India, the cost of a Western-style hotel room is typically US$250 to $300 per night. But the indiOne hotel charges $20. The indiOne is modern; every room includes an attached bathroom, ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...

A global electronics manufacturer seemed to live in a perpetual state of re-organization. Introducing a new line of communication devices for the Asian market required reorienting its sales, marketing ...

So says Tokyo-based business scholar Ikujiro Nonaka, coauthor (with management researchers Ryoko Toyama and Toru Hirata) of Managing Flow: A Process Theory of the Knowledge-Based Firm (Palgrave, 2008) ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. If you have bought clothing or other ...