Our Sales Leads column covers the latest initiatives from brands and media agencies. View past columns in the archives here.

From Publicis’s $1.9B PepsiCo win to Omnicom’s $3.3B in new billings, see how data, AI, and no-pitch deals are transforming media accounts.

At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.

Michelob Ultra becomes Official Beer Sponsor of the NHL. Paramount commits to at least 30 films released into theaters in ...

Vevo’s Robert Vélez explains how sports moments drive music viewing, revive catalogs, localize fandom, and reshape marketing ...

Gallo's Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®'s integrated marketing campaign to support its cheese portfolio expansion. Reese's Halloween ...

Andrés Cantor signing on for Netflix shows how seriously platforms like Netflix are approaching sports content. Six reasons behind the move you need to know. Netflix has a particularly strong ...

"What’s interesting is not that Mbappé changed sponsors, but that a relatively young brand like On has entered the conversation at that level," an expert interviewed by Portada says about the ...

Luis Romero is the new Chief Revenue Officer at My Code. Keep track on this and other top appointments this week! As companies evolve through acquisitions and strategic partnerships, executives ...

Salesforce and Anthropic have launched Claudeforce to connect Claude directly with CRM data and workflows. What changes for marketing, first-party data, martech, and AdTech? Salesforce has just ...

In this article, Nestor Perinot, CEO at Prisa Media USA, shares his personal and professional experience covering the 2026 FIFA World Cup alongside the AS.com USA team. He highlights the power of ...

Tourism: Inviting visitors to experience the nation’s rich biodiversity and cultural heritage. Logistics: Leveraging world-class infrastructure, connectivity, and the Panama Canal. Sustainability: ...