That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding ...

Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, and adding video ads on Threads.

TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning ...

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The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

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"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program going forward," the organization said Wednesday in an email to members.