What's working in email today? Join three email marketing experts as they share new ways to reach your audience and build meaningful connections. From subject lines to automation, this free Friday ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

When seeking to improve organic search result rankings, you often first evaluate keywords, content, backlinks, metadata, and the like. And although those are important to the SEO workflow, it's also ...

Virtual reality (VR) is a $14.84 billion dollar market, and it's getting bigger. It's hard to miss the tide of technology moving closer and closer to virtual reality. Soon, most big tech companies and ...

In our collective experience in marketing, no topic has seemed to cause as much confusion as branding. People routinely throw out terms like “brand,” “brand equity,” “branding” and “brand strength,” ...

You can have the best product in your industry, but if people don't know about it, does it really matter? Some business owners believe being great as a company is enough for the media to take notice.

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Let's cut to the chase: Google, OpenAI, Apple, and the rest of the tech titans are in a high-speed race to dominate AI-powered search. And guess what? It isn't just a Silicon Valley pissing contest.

How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. An infographic (below) summarizes key findings from the survey. It ...

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...

A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...