Have you heard the one about humor in marketing communications? It's funnier—or at least more effective—than you might think. When most marketers think about humor, it's typically in the context of ...

What's working in email today? Join three email marketing experts as they share new ways to reach your audience and build meaningful connections. From subject lines to automation, this free Friday ...

In our collective experience in marketing, no topic has seemed to cause as much confusion as branding. People routinely throw out terms like “brand,” “brand equity,” “branding” and “brand strength,” ...

You can have the best product in your industry, but if people don't know about it, does it really matter? Some business owners believe being great as a company is enough for the media to take notice.

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits. An infographic (below) summarizes key findings from the survey. It ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Career Development - This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what to say instead.