Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

Have you heard the one about humor in marketing communications? It's funnier—or at least more effective—than you might think. When most marketers think about humor, it's typically in the context of ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...

Career Development - Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a ...

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Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Marketing Strategy - Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...