Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the ...

Have you heard the one about humor in marketing communications? It's funnier—or at least more effective—than you might think. When most marketers think about humor, it's typically in the context of ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to ...

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for ...

Websites - The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy ...

Career Development - Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a ...

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You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ...

Imagine you're a chef, and you've just created a new dish. You think it's a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go ...