Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support ...

A 2021 survey revealed that more than 99% of people read online reviews when making an online purchase. Simply claiming to be "the best" is no longer enough to convince people to try your products or ...

More small businesses than ever are winning public sector contracts thanks to efforts by the Government to level the playing field for SMEs. Rachel Miller explains how to take advantage of these new ...

Traffic to your ecommerce website may be flowing freely, but are you converting that interest into actual sales? Gemma Haggarty explains how to increase your online sales, turning web visitors into ...

The idea of networking fills some people with fear while others think they're great at working a room. But what are the skills you need to be a good networker? And how can you improve your performance ...

The EU General Data Protection Regulation (GDPR) lays down strict rules about collecting, storing and using personal information about customers and staff. Failure to follow the rules could mean a ...

Josh Barling is joint owner and CEO of Sellerdeck, having held numerous positions in the business he took on the leadership role of CEO in 2017. Before Sellerdeck, Josh trained as a Civil Engineer ...

The humble questionnaire is a very powerful tool. Not only does it allow you to find out what your customers think, it’s also a great way to boost customer loyalty and build relationships. But what ...

Twitter is a remarkable social media platform for businesses. It's a way to connect with new people, keep in touch with those you know, find out what's going on in your world and get your message out ...