The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...

The brand looks to its ongoing “Mark of Fighter” campaign to continue to drive growth after becoming the top-selling beer in America in 2023.

In the not-too-distant past, small and medium-sized businesses could handle their marketing needs in one fell swoop, by ...

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign returns with a geographically dispersed effort.

Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major ...

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry.