Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ...

Casey Hurbis previously served as chief marketer at Rocket Mortgage, where he oversaw two consecutive Super Bowl ad successes ...

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands ...

Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief ...