Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.

The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

Earlier in his career, Eric Ogbogu, a former NFL defensive end, was the face of Under Armour, fronting the brand’s iconic “Protect This House” campaign from the early aughts. Today, he’s worked there ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

AgenticAdvertising.org board president Benjamin Masse said the organization is looking for agencies, brands, publishers, and ...

One concept Meta has been clarifying to advertisers is that Meta’s engines won’t rank an ad as highly if it has the same look ...

Some brands are synonymous with their product category: Kleenex for tissue, Band-Aid for bandages, Sharpie for permanent markers. For hair-loss prevention, Rogaine is that brand. But even with the ...