Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get the same effect from watching its newest ad campaign. The brand’s latest ad, which dropped last Tuesday, a ...

Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.

The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

What do you get when you combine PGA Tour golfers with screens, mics, a rotating green, and a handful of other twists? TGL, aka TMRW Golf League, the new-age golf competition founded by Tiger Woods, ...

When it comes to merch, there’s a fine line between what’s closet-worthy and what’s landfill fodder. If executed correctly, brand merch can drive media buzz, provide organic marketing, and deepen ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

Clean Creatives, a collective of PR agencies and professionals who have pledged to not work with fossil fuel companies, is ...

Like it or not, the CMO role is getting rewritten. Many top marketers are facing new responsibilities and new expectations, all of which are reshaping the job description and, in some cases, the ...

One concept Meta has been clarifying to advertisers is that Meta’s engines won’t rank an ad as highly if it has the same look ...

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of ...

This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it.