Digital may offer targeting and measurability, but brands are returning to print for trust and attention. BCCL's Surinder Chawla explains why the media mix is becoming more complementary.

From race weekends to recovery experiences, Hyatt is expanding World of Hyatt beyond the hotel stay as travellers ...

It started with a Giorgio Armani wardrobe collab in 'The Untouchables' (1987) and led all the way back to a Unilever product ...

Prior to this, Deka was editor-output and prime-time anchor at Times Now, where she anchored two shows and served as head of ...

The brand will create three festival worlds inspired by its watch collections, each built around themes of music, fashion, ...

Arneja previously built BLA BLI BLU into a Rs 1,000-crore brand in under a year and had incubated SORRY SUGAR with Wolfpack ...

The changing finance function is placing greater emphasis on analysis, planning, technology and business understanding ...

Tilt Brand Solutions has recently announced the appointment of Giamaria Fernandes as president & head of design.

Sara will feature across Foodstrong’s upcoming campaigns, digital platforms and new-product initiatives as the company ...

The episode titled ‘Era of Identity, Insurgency & Terror’ covers 1985 to 1995, examining the decade’s key events around ...

The association will see the actress featured across the company India’s imaging portfolio, including digital and instax ...

Aarti Yadav has moved on from Tata Consumer Products after a seven-year stint with the company as brand public relations, ...