Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs ...

Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive ...

there’s something about travel commercials that always make me want to pack up and go to whatever fun new location they’re ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

Nexstar's digital strategy will now use Salesforce's agentic AI capabilities, hoping to unify the sales pipeline into one ...